(25.11.20 – 27.1.2021)

This program is 10 online lectures followed by a short experimental component.




The practical aspects of Jungian Psychology, The Economic Model, The symbolic thought, The four basic principles, The Ego and Self: The known and the unknown, The ‘Flipping Principle’ – life is based on a ‘Reversal Principle’. The Archetypes – the unconscious psychological database to coach. The Shadow – where we go blindly. ‘Anima’ and ‘Animus’ that turned C.G. Jung into the most innovative and practical theoretician in modern history. The practical side of the Hero Quest and The Dream as an internal coach.


This series of lectures is suitable for coaches, business owners, company executives, marketers and anyone who works with people and wants to understand in depth the human operating system along with practical tools for integration into the day-to-day work.


Lecture 1: The Practical Jung - November 25

This lecture intends to expose students to the practical aspects of Jungian Psychology. The Jungian Psychology derives from C.G. Jung, Swiss Psychiatrist, and his followers, the ‘Post Jungian’. This knowledge corpus is considered esoteric, profound, philosophical and complicated, however when translated into everyday life it provides an amazing approach to problem solving, decision making and obtaining meaning to one’s life quest.
In this seminar we shall survey basic Jungian concepts and see how they all apply to practical issues in life.

Required reading:

  • Goren-Bar, A. (2020) Jungian Coaching Method. Routledge Pub. House, London.
  • Goren-Bar, A. (2018) In Favor of Jungian coaching.
Lecture 2: Symbolic Thinking – A Must in Jungian Coaching - December 2

This lecture exposes students to the inevitable prerequisite of acquiring symbolic thought in practicing Jungian coaching. There are two reasons why a practicing coach should acquire symbolic thought:

1. When a client presents a dilemma, he or she sticks to a story. Coaching requires distancing, generalizing and conceptualizing talent in order to comprehend what hides behind or under that particular story. This inquiry needs to be done in order to decipher the root of the dilemma which eventually enables the client to avoid or cope with the dilemma presented.

2. When the client uses images, symbols or archetypal images, it is essential for him or her to be able to analyze the symbolic meaning of those visual images in order to understand what they wish to transmit. The lecture specifies the psychodynamic features of symbolic thinking.

Required reading:

  • Kast, V. (1992), The Dynamics of Symbols. Fromm International Pub. Corporation, New York.
  • Kast, V. (1993), Imagination as Space of Freedom. Fromm International Pub. Corporation, New York.
Lecture 3: Four Basic Principles in Jungian Coaching & The Economic Model - December 9

The students will learn the psycho-philosophical principles which create a solid theoretical background for Jungian coaching. There are two theoretical layers which serve as theoretical infrastructures: The four principles and the economic model.

The four basic principles include: 1. The Dialectic principle and the Unity of Poles; 2. Balancing and Compensatory Function; 3. Materialism as it Relates to Spirituality; and 4. Transcendent Function.

The Economic Model claims that the psychic structure and traits which compound the individual person are the same as the structure and traits of the organization.

Four Basic Principles in Jungian Coaching & the Economic Model

This lecture takes the students “behind the curtain” to understand the psychological principles behind Jungian psychology. Jung, who visited the Far East back in 1937, based some of his wisdom on Zen Buddhist wisdom, in addition to some notions taken from Christianity and some from Freud’s Psychoanalytic theory.

By acquiring the four psycho-philosophical principles which Jungian psychology is based on, the students will have a better comprehension of the theory of Jungian Coaching.

Attached to the above, the students will also learn the parallel theory which counts both for the individual and the company in Jungian Coaching. This means that once the students acquire the psycho-philosophical which counts for the individual, it will enable them to coach teams and organizations.

Required reading:

  • Edinger, E. (1984), The Creation of Consciousness, Toronto, inner City Books.
  • Furth, G. (1988) The Secret World of Drawings, Healing Through Art, Sigo Press, Boston.
Lecture 4: Ego and Self Related to Consciousness and Unconsciousness - December 16

This lecture presents the crucial reciprocity between the known and the unknown, the overt and the hidden, and the comprehensible and the enigma in a human being’s life. Jungian psychology and coaching take seriously the fact that only 20% of a person’s mind is known to him or her and 80% is hidden in the unconscious as great potential to be discovered, nurtured and actualized throughout life. Jungian coaching creates an axis between the Ego (the client’s functioning and operating life) and the Self (the client’s spiritual, imaginative, creative and inspiring authentic repertoire) and intends to help the client sort out relevant unconscious material to assimilate into his Ego life.

Required reading:

  • Samuels, A. (1985) Jung and the Post Jungians
  • Neumann, E (1949), The Origin and History Source of Consciousness, Bollingen Foundation, Inc. New York.
Lecture 5: Flipping Principle - December 23

This lecture exposes the students to the life ‘Flipping Principle’ which is based on the ‘compensatory function’. It claims that life is based on a ‘Reversal Principle’ and its reciprocity, namely, that the unconscious complements consciousness and there is always an ‘opposing material’ standing in compensatory relationship to the ‘presented actual material’. This principle is very practical in Jungian coaching and it is displayed in the paradigm of the ‘Rosarium Philosophorum’ which presents the ‘King and Queen, Supreme Union of Hostile Opposites’ and the Wounded Healer archetypes..

Required reading:

  • Samuels, A. (1985) Jung and the Post Jungians
  • Jung, C.G. (1989), Psychology and Alchemy, Routledge, London.
Lecture 6: Archetypes – An Unconscious Database Engine for Change - December 30

This lecture presents the students with the essence of the Jungian coaching “arsenal” as the archetypes are the main Jungian coaching tools that the clients work with. An archetype is a psychological database which dwells in the unconscious and is expressed in real life, on the conscious level, through images, visuals and symbols. Every dilemma brought by the client to coaching can be connected to an archetype. By connecting to the archetypes, we empower the client and enable him or her to innovate a new repertoire of behavior.

Required reading:

  • Samuels, A. (1991) Critical Dictionary of Jungian Concepts.
  • Matthews, R. (2002), Competition Archetypes and Creative Imagination. Journal of Organizational Change and Management: 15, 5.
Lecture 7: Shadow – On Being Human not God! - January 6

The students will learn about the most efficient archetype to work with in Jungian coaching, the Shadow. The Shadow refers to where we go blindly, to the client’s inferiority, the client’s most rejected parts in the personality that he or she are reluctant to cope with. It is through “owning” the shadow and conducting the shadow that the client upgrades his or her potential and abilities. We will learn about Evil, inferiority and white Shadow.

Required reading:

  • Samuels, A. Critical Dictionary of Jungian Concepts.
Lecture 8: The Practical Difference Between Jung's Femininity & Masculinity - January 13

Aside from the creative unconscious which contains archetypes, it is the concepts of ‘Anima’ and ‘Animus’ that turned C.G. Jung into the most innovative and practical theoretician in modern history. This is the essence of this lecture: Jung claims that every man has a feminine database embedded in his unconscious and every woman has an unconscious masculine entity called Animus. In Jungian coaching we strive to extend the client’s Masculinity and Femininity in order to enable our client to benefit from both styles of experiences. By extending the repertoires of Femininity and Masculinity, we enable our clients to achieve their proper potential in the face of their life’s challenges.

Required reading:

  • Denise, L. (1997), The Feminine in the Foundations of Organizational Psychology. The Journal of Applied Behavioral Science; 33, 1; 7.
Lecture 9: Hero Quest – A Story of the Post-Modern Career - January 20

This lecture will concentrate on the 15 stages of the Hero Quest described by Campbell and how they appear in Jungian coaching with a client in a Postmodern career. The challenge of pulling out unconscious material and assimilating it into daily life is considered by Jungians as Heroism. This seminar will show students how different stages in their lives correspond to different stages along the Jungian Hero Quest.

Required reading:

  • Campbell, J. (1988), The Hero with a Thousand Faces. Paladin, London.
  • Greenfield, B. (1983) The Archetypal Masculine: It’s Manifestation in Myth and its Significance for Women, In: Journal of Analytical Psychology, 28, 33-35.
Lecture 10: The Dream as an Internal Coach - January 27

In this final lesson we shall learn that according to the Jungian approach there are three sorts of dreams. Two out of the three are applicable in coaching: the compensatory dream and the educating dream. The compensatory dream tell the client what he or she lacks, what they desire and how they should balance their stress in life, while the educating dream is giving the client profound insight about his or her life and shows the client ways to cope with his or her life, although not necessarily in easy ways..

Required reading:

  • Von Franz, M.L and Boa, F. (1988), The Way of the Dream. Windrose Films LTD. Toronto. Canada.
  • Jung, C.G (1964), Man and his Symbols. Picador, London.



About Dr. Avi Goren – Bar

Founder, Senior Lecturer &
Academic Manager

Graduated from the three-year Jerusalem Jungian program in 1993, Avi Goren-Bar, Ph.D., Clinical and Educational Psychologist, Certified Expressive Arts Therapist, a member of the European Gestalt Association and a Jungian Coach, has conducted six years of Jungian Analysis. In the past seven years, he leaded six ongoing programs in Expressive Arts Therapy and Jungian Coaching in Tel-Aviv, Istanbul, Athens, Ljubljana and Zagreb. Dr. Goren-Bar who developed the practical program of Jungian Coaching for coaches, executives, leaders and therapists, is a master in applying psychodynamic theories into practice. Dr. Goren-Bar’s has a vast experience in providing organizational consulting services for numerous companies and firms in Israel, amongst which are Israel Defense Forces, Ministry of Education and hi-tech companies such as Teva, Intel and Amdox.

For more information or any questions, please contact